Images make your WordPress site beautiful — but to search engines and screen readers, an image without alt text is invisible. Writing descriptive alt text for hundreds of images by hand is the kind of task everyone knows they should do and almost nobody finishes. ImageCraft fixes that with AI.
What is ImageCraft?
ImageCraft is a free, open-source WordPress plugin that generates accurate, human-quality alt text for your images using AI — then takes it further with SEO-friendly file renaming and a full image-SEO audit. It works with the new WordPress 7.0 native AI Client, or you can bring your own Anthropic Claude, OpenAI GPT-4o, or Google Gemini API key.
The plugin itself is completely free. If you bring your own key, you only ever pay your AI provider directly — there’s no middleman.
Why alt text matters
Alt text does double duty. For accessibility, it’s how screen-reader users understand your visuals — and in many regions it’s a legal requirement. For SEO, it’s how Google understands your images, powering image-search traffic and reinforcing the relevance of the page they live on. Missing or generic alt text (“image1.jpg”, “DSC_0042”) quietly costs you both.
What ImageCraft does
AI alt text in 65+ languages
Generate natural, descriptive alt text in English, Spanish, French, German, Japanese, Chinese, Arabic, Hindi, Tamil, Korean, and 55+ more — with 7 tone options (Professional, Casual, Technical, SEO, and three WooCommerce-specific tones), or your own custom prompt.
Media library scanner & SEO audit
Scan your entire media library with smart filters — date range, file size, alt-text quality, and missing or generic-alt detection. The SEO Audit Dashboard shows exactly how many images need attention and suggests fixes.
Batch processing & auto-generate on upload
Fix a backlog of hundreds of images in a single run with chunked processing and live progress tracking. Going forward, ImageCraft can auto-generate alt text in the background every time you upload — with an optional preview before it’s accepted.
SEO file renaming
Beyond alt text, ImageCraft can rename the underlying image files based on the generated description, so DSC_0042.jpg becomes something search engines can actually read.
WooCommerce-aware
For stores, ImageCraft generates alt text for product featured images and galleries using context-aware prompts that include the product name, category, and SKU — turning your catalog images into a search asset.
Built to be safe and simple
Your API keys are encrypted at rest with AES-256-CBC and stored in your own database. Nothing is sent to third parties except the AI provider you choose. A guided setup wizard gets you running in minutes: pick a provider, paste your key, and start generating — then track daily usage, acceptance rates, and estimated costs from the Usage Statistics panel.
Get started
ImageCraft is free to install and works alongside Yoast SEO, Rank Math, AIOSEO, SEOPress, WooCommerce, Gutenberg, Kadence, Spectra, and FileBird. Install it, run a media-library scan, and watch your accessibility and image-SEO scores climb — without writing a single line of alt text by hand.
Ready to make every image count? Get ImageCraft →
Comments
Leave a comment
Loading comments…