OUR STORYFrom Custom Agency to
From Custom Agency to
WordPress Product Lab
We started as a custom software agency. Today, we channel that expertise into building premium WordPress plugins that solve real problems at scale.
Our Mission
Softminal exists to bridge the gap between complex software engineering and everyday WordPress users. We believe powerful tools should be accessible, secure, and beautifully crafted.
Security-first architecture in every product
Clean, PSR-compliant, well-documented code
Built for real users, not just developers
Our Journey
2023
Agency Launch
Started as a custom software agency, building web and mobile apps for clients.
2024
WordPress Pivot
Channeled expertise into WordPress plugins — launched ImageCraft on WordPress.org.
2025
Product Growth
Growing our plugin portfolio and expanding into enterprise WordPress solutions.
Our Technology Expertise
PHPWordPress Core
ReactFrontend UI
Next.jsFull-Stack Apps
AIOpenAI & ML
LaravelBackend APIs
FAQ
Frequently Asked Questions
Plugin Support
How do I install ImageCraft?
Can I use my own OpenAI API key?
Is it compatible with Gutenberg?
How does batch processing work?
Custom Development Inquiries
What types of custom projects do you handle?
How does the project estimation process work?
Do you offer ongoing maintenance contracts?
What is your typical project timeline?
Need More Help?
Still have a question?
If you couldn't find the answer above, visit our support portal for guides, troubleshooting help, and plugin support resources.