A product company,
built for WordPress.
Softminal designs and ships premium WordPress plugins — fast, reliable, and thoughtfully crafted. We build our own products and stand behind them for the long run.
Our Mission
Softminal exists to make powerful WordPress tools that anyone can use. We turn the tedious, repetitive work of running a site into something that simply takes care of itself — with software that's secure, lightweight, and a pleasure to use.
Every plugin we release is a product we own, maintain, and improve over time — not a one-off project. That means long-term updates, real support, and a roadmap shaped by the people who actually use our tools.
Our Journey
2023
The Beginning
Softminal is founded with one goal: build WordPress plugins that solve everyday problems exceptionally well.
2024
ImageCraft Ships
We launch our first product, ImageCraft, bringing AI-powered image SEO to WordPress.org.
2025
A Growing Suite
PurchaseCheck and Cart Reward join the lineup, and we introduce Pro licensing with automatic updates.
2026
Building Ahead
We double down on WordPress-native AI and a unified platform powering every plugin we ship.
Principles behind every product
Performance First
Lightweight, optimized code that never weighs your site down.
Secure by Default
Standards-compliant, hardened code in every single release.
AI-Native
Modern AI built in where it genuinely saves you time.
Built to Last
Long-term updates and real human support — never fire-and-forget.
The products we build
ImageCraft
The all-in-one WordPress image toolkit — AI alt text & titles, smart local image compression, SEO file renaming, WooCommerce context & a media SEO audit. Compression runs locally and free.
Explore
PurchaseCheck Badge
Display a 'Purchased' badge on WooCommerce products customers have already bought.
Explore
Cart Reward Progress Bar
A live cart reward progress bar for WooCommerce, SureCart & FluentCart — nudge shoppers toward free shipping, a discount, or a free gift to lift average order value.
ExploreStill have a question?
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